Websites are using video to promote their business. News sites that used to have all text media now have about half video media.

The use of video has grown with the popularity of You Tube and other similar sites that displays videos. Ranging from amateur videos to videos from professional musicians, making a video is an asset for any business.

Low cost digital camcorders can make anyone to be a video star in a matter of minutes.

Filming your own product commercial to upload and post on You Tube for free is an excellent way to promote your business.

People regularly check You Tube looking for new and exciting videos. If you can make your video stand out by being on the cutting edge of parody, then do it.

Your video posted on You Tube will be among millions of others, it is a very competitive field. You’ll be competing with all of the amateur directors and producers that are out there trying to promote their business or just doing it for fun. And there are many.

From a business standpoint, you want your video to stand out, but you don’t want it to detract from the integrity of your product. Envision a remarkable commercial that will become even more memorable than the more expensive television commercials.

This should be done in good taste. Remember to not be a controversial video that will detract from your business message, which is to go to your website and buy your product.

Create a profile on You Tube and link to your website. It’s no different than other sites that allow you to write an article for free. Learning how to use this site will greatly benefit your business.

Chat with other members in the forums. Make “friends” and steer them to your website. Use this site to generate publicity for your E-book.

Direct as many people as you can to the video from other social sites.

Constantly sell when you are on the site. Use the opportunity to make connections, and develop relationships with like minded people who may have something to offer you to make your business grow.

Some of the biggest business deals are made in relaxed environments where people are having fun.

In addition to posting a video on You Tube to drive traffic to your site, you can insert one directly on your website to make it more interesting.

While a landing page is just basically a sales letter, a website will offer you enough space to add in a video.

Using video on your website can be a good way to get someone to keep coming back or even getting others to view the website. Most websites using video to promote business related products have more audience engagement.

Keep that ‘buzz’ going! Make that video memorable. When someone does a search on your E-book or name, they will see hundreds of different articles and videos relating to you. You will then become well known and on your way to dominating the web.

There are hundreds of free web publishing sites that can be used to publish informational articles. However, the articles will have to be completely informational, not sales pitches.

Two popular sites are Hub Pages and SkyWord. Both of these web publishing sites give you free options to publish articles that relate to your E-book and to build your online writing portfolio.

You can’t use the title of your E-book in your article or use a link to it, but by using these sites you:

• Establish yourself as an expert in your field.
• Have a profile where your website or landing page can be accessed if someone is interested in learning more about you.
• Create an interest in your topic.

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Establishing Yourself as an Expert

Establishing yourself as an expert in your field is vital to getting people to trust you and buy from you. After all, if you are not a proven expert, how can you tell other people to do something or live their lives a certain way?

A proven expert in the cooking field can be anyone who has ever baked. Anyone who is over the age of 15 has probably baked and burned a few cookies before. They can give advice. Publish content on the web. Probably give a few tips on how to move on after a few bad cooking mishaps.

Web publishing can be very simple and easy. But, keep in mind that the tips you give will be taken seriously by people. So, the objective is to help them overcome feelings of inadequacy. 

You may be wondering how to establish yourself as an expert. Simply say that you are. People rarely question the written word. By proclaiming yourself an expert, you are an expert.

The written word is powerful. If you tell the world that you are an expert on relationships or cooking, you are an expert, but you must back it up with demonstrated skills.

Writing a book giving legal advice without being an attorney, may land you in jail for practicing law without a license.

If you write a book on how to operate an aircraft without having ever flown in an airplane, expect trouble from the FAA or other authorities.

But relationships; cooking; weight loss; personal growth; copywriting; who’s to say that you are not an expert? Chances are that you are just as much of an expert as those who proclaim to be on these same subjects. They are just better at marketing.

Write about what you know. Hire a ghostwriter, if necessary, to write your E-book on a subject that he or she knows.

Before you attempt to sell anything make sure the advice in the book is sound. When you write several articles as a ‘relationship expert,” for example, you will create a buzz about your topic as well as yourself. People will tend to know you as such.

They might even start following all of your articles that you have on SkyWord or Hub Pages to get advice. Some may start writing to you asking for advice.

You can then direct these people to your web page so they can purchase your E-book, which will give them the information they need. After all they have been reading your articles and you’re an expert, they’ll be more than happy to purchase your book.

After extensive research and writing, you can establish a career as a relationship consultant by publishing many E-books and articles. Soon your advice will be sought out by those who want to know more.

You can even write a print book using your past experience in the world of e-publishing to sell a print publisher on your book.

Use Your Profile

Make sure that you create a profile on free informational sites. Your profile should also have a link to your webpage. You want to make sure that you appear professional and, above all, an expert in your field.

Use your profile to advance your business. If you want to socialize on the site start another profile under a different name. Try to remain focused on why you are on the site, which is to further your business.

Use the forums on the site to generate interest from the other members of the site who are looking for friends. Make sure that you invite them all to read your articles and give their opinion. Make “friends” so that you look like you have a large following. Again, remember your purpose for being on the site.

The purpose of web publishing should always be to promote your business. If you feel compelled to socialize on the internet, do it on another site. Keep your personal and business profile separate.

Create an interest in your topic

By writing remarkable articles, you are promoting an interest in your topic. Use keywords that will push your article to the top in the search engines. Don’t overload the search engines with keywords, they tend to bounce back.

Write a 300-word article and use the keywords about 3 to 4 times. This will make your article rise in the search engines. Keywords should be something that someone would normally type into a search bar looking for a particular topic.

Something like “divorce tips” or “breakup advice” or “moving on” or “life after divorce” may work well. You may want to put an “a” or a “the” in the middle of the keywords so that the article makes sense.

Remember that people can’t spell very well, either.

Using keywords in the correct manner and specific to your E-book topic, can guarantee being on the first or second page of the search engines.

So with the free web publishing, publicity, and your subject matter, you are now on your way to dominating the web with your material. Discovering how keywords can be used to manipulate the search engines, you can continue to draw people to your website and sell them your products.