Author: Editor

  • Markets Soar to a Four Year High

    Markets Soar to a Four Year High

    Movements by the EU central bank. American markets soar to a four year high.

    Wise moves by the head of the European Central Bank sent the benchmark American stock index to a four-year high.

    Looks like a  lasting solution to the European debt crisis may be taking shape.

    The markets soar and then greeted several previous efforts to solve Europe’s economic woes.

    Euphoria quickly turned sour.

    Investors braced for the latest plan to run into problems.

    Many signs that this plan may have staying power.

    Read More:

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  • What is SEO?

    What is SEO?

    What is SEO? A Beginner’s Guide to Search Engine Optimization in 2026

    Search Engine Optimization (SEO) is the process of improving your website so it appears higher in search engine results like Google. When people search for something related to your business, SEO helps your site show up — bringing you free, targeted traffic that is already looking for what you offer.

    If you want more website visitors, more customers, and more sales without paying for ads, SEO is the most powerful digital strategy available.

    What Is Search Engine Optimization (SEO)?

    SEO stands for Search Engine Optimization. It means optimizing your website so search engines understand:

    • What your content is about
    • Who it is for
    • Why it deserves to rank above other pages

    Google uses hundreds of ranking signals, but the main goal is simple: show the best answer to every search query.

    If your content provides the best answer, you win traffic.

    You may ask, is SEO still trending? The answer is yes it is. SEO is a vital aspect of digital visibility.

    How SEO Works in Modern Search Engines

    When someone searches for something, Google scans billions of pages and ranks them based on:

    • Keyword relevance
    • Content quality
    • User experience
    • Trust and authority

    Your goal is to align your website with all four.

    Keywords and Search Intent

    Keywords are the words people type into Google.
    Search intent is why they search.

    For example:

    • “What is SEO” = learning
    • “SEO services near me” = buying

    Your content should match the intent of the search.

    On-Page SEO vs Technical SEO

    On-page SEO includes:

    • Keywords
    • Headings
    • Content quality
    • Images

    Technical SEO includes:

    • Page speed
    • Mobile-friendliness
    • Clean code
    • Secure site

    Both are essential.

    Why SEO Matters for Small Businesses

    SEO levels the playing field. You don’t need a huge budget — you need better content and structure than your competitors.

    With SEO you can:

    • Get traffic 24/7
    • Attract buyers
    • Build long-term brand authority

    This is why SEO pairs perfectly with content marketing and blogging.

    👉 Learn how SEO connects to content growth in How to Attract More Readers to Your Blog

    How to Start Doing SEO Today

    Here are the three pillars of SEO success:

    1. Keyword Research
    Find what people are searching for in your niche.

    2. Content Optimization
    Write pages that answer those searches better than anyone else.

    3. Link Building
    Get other websites to link to yours — this builds trust in Google’s eyes.

    SEO becomes extremely powerful when combined with business promotion strategies.


    👉 See how to grow your brand in How to Promote a New Business Online
    promote-your-new-business

    Remember that not everyone who uses the Internet spells well, and most people will put in just a few words to search instead of entire sentences.

    Finally, if you are unsure about how to create search engine optimized articles, blogs or even titles, there are online services where you can pay someone to write it for you.

    Many SEO firms have made a pretty penny doing just that, with much success.

    Of course, as a good business practice, make sure that they give you a fair price up front. I recommend that they show you examples of how they have helped others like you who are just starting out on the internet using search engines.

    To your success!

  • Bookmark Services are Crucial for your new business

    Bookmark Services are Crucial for your new business

    Bookmarking sites like digg.comreddit.com, and stumbleupon.com  can bring you a LOT of traffic.

    Would you like to get 20,000 and more visitors a day when your listing hits the front page? Who wouldn’t?

    Getting to the front page of these sites is not as difficult as it seems.

    A bookmark is a saved link to a Web page that has been added to a list of saved links. When you are looking at a particular Web site or landing page and want to be able to quickly get back to it later, you can create a bookmark for it.

    You can think of your browser as a book filled with millions of Web pages and a few well-placed bookmarks that you have chosen. The list that contains your bookmarks is the “bookmark list” (and sometimes it’s called a “hotlist.”)

    However, bookmarking sites flag certain articles that generate mass interest and post the links to the articles on their site. Some bookmarking sites, such as Digg, are also social sites as well.

    You should bookmark your articles on Digg as well as other bookmarking sites such as StumbleUpon, Reddit and others. These articles should be informational articles that are also posted on the article writing websites such as Ezine Articles or Yahoo! Voice. This is yet another way to gain more attention in the search engines and get more notice for your product.

    Bookmarking is easy to do.

    It is yet another free service on the internet and can spread word of you and your product virally. You want to sign up for as many bookmarking sites as you can so that your articles cover as much of the internet as possible.

    Bookmarks are one of the easiest ways to get your articles and your information noticed. They spread your name throughout the internet.

    On some sites, such as Yahoo! Voice, you can automatically bookmark your articles once they are published to dozens of different sites, links of which are provided.

    Sites like Yahoo! Voice depend on you to generate your own traffic to your articles. While getting them picked up in the search engines is the best way to generate interest, bookmarks come in second. And the best part about bookmarking your articles is that this method is entirely free.

    You can also make more than one account on the bookmarking site and tag your own articles. The more tags, hits or digs your articles get, the more distinction it gets on the bookmarking sites.

    When you dig and tag other people’s articles, they will do the same for you.

    Bookmarking takes only a few minutes of your time and is well worth the effort.

    Remember that any articles that you submit to any informational sites such as Ezine Articles or news sites should be bookmarked. You want to keep your name out there so that you get maximum exposure on the internet.

  • Creating Buzz: Marketing Through Social Networks

    Creating Buzz: Marketing Through Social Networks

    People are so starved for companionship that they not only begin talking to strangers on the internet, they hook up with them and sometimes get married.

    More and more people look to the internet for more than just information – it is their social outlet. For some, it is their only social outlet. I don’t want it to be your only one.

    MySpace, one of the first social networking websites, began as a place for young people to hang out and meet other young people. It became a multimillion dollar business, and the model for the ultimate social networking website, Facebook.

    Online social business is booming on the internet. Some are strictly for socializing while others are special interest websites. There are websites for business opportunity seekers and those who have an opinion of current events, as well as those who like, well, let’s just say these sites are for the more amorous adventure seekers.

    There is a social networking site for every interest in the world. You’ll want to find and use a social networking site that would be good to promote your business or product.

    You don’t want to go on a language site where the people will be busy trying to get you to teach them your native language instead of buying your book; unless, of course, your book is about learning a new language.

    Let’s again use the relationship E-book as an example. You would want to go to sites where single people hang out to meet one another. MySpace is one. MeetUp is another.

    There are many, many more. There are even free dating sites with forums, such as eHarmony. You can use these sites to create a buzz for your e-book. The trick is to not let them know that you are doing this.

    CREATE BUZZ

    Using a social networking site for marketing is usually against the terms of service for the site. You don’t want to get kicked off by going on these sites and spamming the members. Spamming is when you offer unsolicited e-mails or advertisements in forums and to individuals.

    Instead of constantly getting kicked off these social sites for shamelessly promoting your book, you can work your way around this.

    The first thing you want to do, however, is to create an attractive page that will showcase your product. Because you aren’t allowed to advertise your product on any social networking sites, you will have to create a page that showcases your product. You don’t mention the book, but have a link to your landing page in your profile.

    You can also create a blog related to your product and link to it on some sites. While it is expressly forbidden to overtly advertise your product on the site, you can use the site to drive traffic to your landing page in an effective manner.

    While you can post links in most forums, shameless self promotion will not earn you a good reputation on social networking sites.

    Spam is a pretty big business, despite the fact that we shun it. People wouldn’t still be using spam if it wasn’t for the fact that it works.

    Every now and then, after you had posted good, informative content you can add a link in the forums to generate interest in your product.

    I’ll discuss using blogs to dominate the web in the next issue.

    Make sure that you use your social page to the fullest advantage and be sure to talk about your expertise in the field of your topic.

    Spoiler Alert:

    Although this is frowned upon, it is not illegal. You can create as many personas as you want on the social network sites.

    Many people do not post photos of themselves but avatars or some fake photo of someone else that they got off a dating or business site, you can create as many identities as you like on the social networking sites.

    With these identities you all can get together in a forum and discuss the really hot e-book that you recently read. They can create quite a stir on the forums as they continue to discuss your book. You will not be in the group discussion.

    It is also helpful that they do not all “live” in the same town or sign up for the site on the same day.

    People in the forums tend to join in on a thread where there is an active discussion. If, for example, you are discussing the E-book on relationships, your split personalities will be discussing dating after divorce and happen to mention the book. One of them can discuss that they read it, loved it, and others can join in the discussion.

    They can critique the book, but talk about other things as well. The thread will remain active.

    Is this devious? Yes.

    Is this done all the time? Yes.

    It is called “creating a buzz.” And it’s nothing new, either.

    Promote Your Ideas on Various Platforms

    The internet just made it a bit easier to promote things. Years ago, it took lots of money and even more outlandish behavior to promote films and books so that the public would buy them.

    You can’t rely solely on this method to create a buzz, though, but it can be one way to dominate the web.

    If you really want to make an impact, you can have some people join the fun at other social networking sites. You want to be sure that you post different comments. I’ve heard that there are people who go from forum to forum on the internet investigating this tactic.

    If done correctly, however, you can create a stir on Twitter or any other social networking site.

    If you think that this way of promotion is a little too sneaky for you, ask yourself if you would rather be chatting with strangers on a forum or using the forum to make money?

    Anyone who wants to market their product on the internet should consider using social forums, because they are so popular with the public. The trick is not to be obvious about using them for this purpose.

    If you can meet as many potential customers as you can, then using these sites wisely will add to the success of your product being sold.