Blogs are easy to create. You can write a blog about anything you want. Start by opening a free account at WordPress.com or Google’s Blogger.com, or any other free blogging sites so that you can get the word out about your product.
With your blog you will write in the first person. Let’s use our previous example, the relationship e-book. Your blog would be about dating after a divorce, or something in that order.
You’d be writing about your experiences getting over a relationship and how hurt you were. To keep the interest going, you’d want to add daily or weekly tidbits to your blog about your pain and suffering. If and when you find happiness during this journey, you’d add that too.
Use keywords to get the blog to become more prominent in the search engines. It’s better to get people to find you from the search engines than to type your site name directly in the address bar.
In order to make money on the internet, or dominate the web, you must get the attention of the search engines. You can’t rely on marketing your product to other bloggers on their sites – they are too busy trying to make a buck also. You need to get noticed by the search engines.
To do this, your keywords must stand out and need to be used throughout your blog. They should be related to the product message.
Divorce, dating, bouncing back, blind dates, bad relationships, over forty dating – use those words in the blog as much as possible, but make sure that the blog makes sense. You should use the keywords about two to three times per 125 words.
To start out blogging, try making your blog only 125 words. Anything longer than that might be passed over if your writing is not clear or interesting. Most people don’t have a long attention span when it comes to reading articles or blogs on the internet.
You’ll have to hook them with what you have to say in the first 125 words to keep their attention. Once you’ve got that, then they may leave a comment or follow through with your call to action, if you have one.
Links to your website should be somewhere in the blog. Unlike article websites, you can post links on your blogs. Posting a link to your landing page or website will direct them to your sales pitch.
Coming up with an angle to get people to keep coming back everyday will generate an interest in you and in your product, your EBook. Giving free “dating tips after divorce”, or other free good advice will validate you as an expert in the field.
You can then use the blogs to further that persona and if people like the free advice, they can then be directed to your website where they’ll be hit with the landing page.
Blogging is easy and you do not have to be a great writer, but your content must be interesting if you want to promote your product in this manner. You can write your blogs on your word processing program and cut and paste them to different blog sites on a daily basis.
What you are trying to accomplish is to get as much interest in your product as possible and generate a lot of traffic to your landing page.
Don’t forget that you can incorporate video into your blogs.
Why waste your time on the internet forwarding jokes or urban legends that have been circulating since forever? You could be using this time to promote your e-book.
The e-book is the easiest thing that you can sell on the internet and once you have a good marketing plan you’ll be on your way to success with your online business.